What It Is

A skill asked to write a job posting for a project manager at a company it knows nothing about will produce something generic. A skill that understands the company is a Series C biotech founded in 2018, headquartered in Research Triangle, building AI-assisted diagnostics for rare diseases, with 340 employees and an IPO likely in the next 18 months — that skill writes something different.

This tool builds that context. It collects what you can provide, researches what's publicly available, asks targeted questions to fill the gaps, and produces a structured company brief that every other skill in your toolkit can use to produce more specific, more accurate, more useful output.

Built once. Used everywhere. Updated only when something significant changes.

When to Use It

At the start of a new engagement — whether you're a consultant taking on a new client, an employer brander joining a new company, or a TA leader building out a new recruiting program. Before you run the role playbook, the pipeline strategist, or the pre-intake prep for a company a tool hasn't encountered before.

You don't need to run this before every project. Run it once, save the output, and reference it whenever a skill asks for company context.

What to Bring

The skill will research what it can find publicly — funding data, news, competitive landscape, hiring signals. But it will ask you to provide:

• Homepage copy — the text from the main company website (not the career site). Just select all, copy, paste.
• Annual report or 10-K — the most recent one, or at minimum the business overview section (usually the first 10–20 pages). Public companies file these with the SEC; private companies may have investor materials that serve the same purpose.
• Crunchbase or PitchBook summary — if the company is venture-backed or has notable funding history, a copy of the key facts section is enough.
• Internal documents — anything you think helps explain what the company does and where it's going. Product overviews, all-hands decks, investor updates, internal descriptions of the business. You know what's relevant.

The more you bring, the more specific the brief. The skill will tell you what it couldn't find so you know what's missing.

How It Works

First, it asks for your materials and explains what it needs.

Second, it researches the company publicly — founding story, funding history, competitive landscape, recent news, current hiring signals.

Third, it reads everything you've provided and cross-references it with what it found.

Fourth, it asks targeted follow-up questions — only for what's genuinely missing and would meaningfully improve the brief. Not a long form, just a few specific gaps.

Fifth, it builds the brief.

What You'll Get

A structured markdown document with five sections:

Company Overview — what the company does, for whom, where, how big, what type of entity

Business Stage and Trajectory — funding history, growth phase, strategic priorities, IPO or exit signals

Market and Competitive Position — competitors, market position, what makes this company unusual or notable, recent major developments

Operational Context — work model, primary hiring locations, what functions the company hires most heavily for, organizational structure signals

Context for Content and Recruiting Work — what a candidate would need to understand to evaluate this company accurately, what makes it a genuinely interesting place to work based on the facts, what a recruiter should know before describing roles here

What It's Not

This is not a culture document. It's not an employer brand assessment. It doesn't capture what employees say about the company or what Glassdoor reviews look like. Those things change. This brief captures what's stable — facts, context, stage, trajectory.

It's also not the same as the Choosability Canvas. The canvas captures your brand positioning — what you stand for and how you're different. This brief captures what the company actually is. Both are needed. They serve different purposes.

To Start

Share your materials and the skill will take it from there:

"Here's the homepage text, the business overview from our most recent 10-K, and a Crunchbase summary. I also have an internal product overview deck I can paste in..."

"I'm onboarding a new client — here's what I've collected so far. They're a private company so no public filings, but I have their investor deck and their career site copy..."

The skill will research publicly, read what you've shared, and ask any follow-up questions it needs before building the brief.